Trainer Recruiting Campaign — Performance & Funnel

First run of the Meta → CRM → AI-setter funnel for the AMB Training coach-recruiting offer. Here's exactly what the spend bought, where the pipeline is, and the one bottleneck to fix before we relaunch.

Window: Jun 16 – Jul 10, 2026 (25 days) Channel: Meta (IG + FB) → CRM → "Khloe" AI setter Status: Paused

Top-Line Numbers

Meta Ads Manager + CRM

Ad Spend

$330.43

25 days · ~$13/day

Applications

Completed lead forms

Cost / Lead

$10.33

Strong for recruiting

Reach

6,778

Freq 2.35 · CPM $20.78

Impressions

15,904

381 clicks

CTR (all)

2.40%

CPC $0.87

Tours Booked

$110 per booked tour

Signed Coaches

Bottleneck below ↓

Current Pipeline

Where all 32 leads sit right now in the CRM recruiting pipeline.

Applications lead received32

100%

AI Screening Khloe engaged, no booking29

91%

LEAK · 29 leads frozen here

Tour Booked soft — promised, not calendar-locked3

Toured0

Signed Coach0

Creative Performance

One video is carrying the entire campaign. Static images flopped.

Ad	Spend	Leads	CPL
Story Vid #1 · video	$309.70	31	$9.99	Winner
Static Ad #3	$2.77	1	$2.77
Static Ad #1	$16.35	0	—	0 leads
Static Ad #2	$1.61	0	—	0 leads

🎯

Story Vid #1 = 31 of 32 leads (97%)

at a $9.99 cost-per-lead. Relaunch play: put budget behind the video, cut the static images, and build 2–3 new video variations off the same hook.

Lead Quality

from application answers · n=32

Already train paying clients?

Full book

Building it

Not yet

59% already coach paying clients — warm, experienced pool.

How soon to make a move?

This month

1–3 months

Just exploring

15 leads want to move this month — and they're stuck in the AI.

Where they train now

On their own

Big-box gym

Just starting

No clients yet

88% came from Instagram (28 of 32).

The Bottleneck — AI Setter

root cause + fixes

90% of leads freeze at "AI Screening" 🔴

Khloe qualifies people well, then at the moment of the close she hands off to a phantom human ("Armon") and never books a calendar slot. No link, no time, no reminder — so the lead just sits there.

"…I just passed your details to Armon, the owner. He'll reach out to set up your visit."→ Jesse · 13-yr trainer, actively hunting a Costa Mesa gym · still frozen

"Armon will sort the exact timing and any details directly with you. You'll hear from him soon."→ Sherman · full client book · still frozen

"Hello Maricarmen | Online Fitness…" then "Coeur, we're getting close on the 10 spots."→ name-field bug: two wrong names in one thread · she went cold

The fix before relaunch

Book the calendar directly. Kill the "Armon will reach out" handoff. Khloe offers 2 real slots + drops the booking link herself, then auto-moves the deal to Tour Booked.
First-name hygiene. Strip IG handles / business names. Use the first name only, or none — never "Maricarmen | Online Fitness."
Anchor the rent. Give a range instead of dodging ("we cover it on the tour"), then pivot to booking.
Kill the break-up text. Replace "should I set this aside?" with urgency + the direct link. Re-engage, don't invite the exit.

Relaunch Game Plan

Fix Khloe's booking

Direct calendar booking replaces the phantom handoff. Highest-leverage change — this is the whole leak.

Re-activate 29 warm leads

Send a booking-focused text to the frozen "AI Screening" list before relaunch. Free pipeline, already-paid-for leads.

Scale the winning video

Budget behind Story Vid #1, cut the static ads, build 2–3 new video variations off the same hook.

📌

Bottom line

Lead volume and quality are strong — ~$10/lead, 59% already coaching, 15 ready to move this month. Zero signed coaches is an AI-booking problem, not a traffic problem. Fix the handoff and the same spend should start producing tours.